PPC marketing, also known as pay-per-click marketing, is a type of online advertising in which businesses pay a fee each time one of their ads is clicked. PPC is a popular and effective way for businesses to promote their products or services, and to drive traffic to their website.
PPC marketing involves creating ads and bidding on keywords that are relevant to a business's products or services. When someone searches for one of these keywords, the business's ad may appear in the search results. If the user clicks on the ad, the business will pay the amount they bid for the keyword.
PPC marketing can be a cost-effective way for businesses to reach their target audience and drive qualified traffic to their website. It is a measurable and trackable form of advertising, which allows businesses to see the results of their campaigns in real-time and to adjust their strategy accordingly.
Overall, PPC marketing is a valuable and effective tool for businesses that want to promote their products or services online. It can help businesses attract and engage with potential customers, and to drive traffic and revenue to their website.