Digital marketing is the use of digital technologies and channels to promote and sell products or services. It involves a range of activities, including search engine optimization (SEO), content marketing, email marketing, social media marketing, and online advertising.
Digital marketing is different from traditional marketing in that it uses digital channels and technologies to reach and engage with customers. This allows businesses to target specific audiences and measure the effectiveness of their marketing efforts in real-time.
Digital marketing is an essential part of modern business, as more and more people are using the internet and digital devices to research and make purchasing decisions. By incorporating digital marketing into their overall marketing strategy, businesses can effectively reach and engage with their target audience, and generate more leads and sales.