Amazon FBA (Fulfillment by Amazon) is a program offered by Amazon that allows sellers to store their products in Amazon's fulfillment centers and have Amazon handle the packing, shipping, and customer service for those products. When a customer places an order for a product that is fulfilled by Amazon, Amazon picks, packs, and ships the product to the customer, and provides customer service for any issues related to the order.
Sellers who use Amazon FBA can benefit from the program in several ways. First, it can save them time and resources by allowing Amazon to handle the fulfillment process, so they can focus on other aspects of their business. Second, it can improve the customer experience by providing faster and more reliable shipping, as well as access to Amazon's world-class customer service. Finally, it can help sellers reach more customers, since Amazon FBA products are eligible for Amazon Prime and other Amazon programs that provide additional visibility and sales opportunities.
Overall, Amazon FBA is a popular program for sellers on Amazon because it offers convenience, reliability, and access to a wider customer base.