An e-commerce manager is responsible for managing and overseeing an online store or e-commerce platform. This typically involves tasks such as:
-
Developing and implementing a digital marketing strategy to drive traffic and sales to the online store.
-
Managing and optimizing the online store's website and user experience to improve conversion rates and customer satisfaction.
-
Analyzing data and metrics to understand customer behavior and preferences, and use this information to improve the online store's performance.
-
Managing the online store's product catalog, including adding and removing products, setting prices, and managing inventory levels.
-
Working with the customer service team to handle customer inquiries, complaints, and feedback, and ensure a positive customer experience.
-
Overseeing the fulfillment and shipping process to ensure that orders are processed and delivered on time and in good condition.
Overall, an e-commerce manager plays a crucial role in managing and growing an online store, and is responsible for many aspects of the business's online presence and operations.