The role of UX (user experience) design in website development is to create a website that is intuitive, user-friendly, and enjoyable to use. UX designers focus on creating a seamless and satisfying experience for users, from the moment they first visit the website to the moment they complete a desired action, such as making a purchase or filling out a form.
To create a successful UX design, UX designers must conduct research to understand the needs, preferences, and behaviors of the website's target audience. They use this information to create wireframes, prototypes, and user flows that outline the structure and functionality of the website. They also test the design with users to gather feedback and make improvements.
Overall, the goal of UX design in website development is to create a website that provides a positive and satisfying experience for users, which can help to improve engagement, conversion rates, and overall satisfaction with the website.